Social networking can be used effectively in several ways. Many professional job recruiters used social network platforms to find their candidate for open positions. For example, Maureen Crawford-Hentz is a recruiter for a global lighting company, Osram Sylvania, and uses Linkedin to find high quality candidates ("Social Networking Technology Boosts Job Recruiting" by Langfitt). This can be a benefit to society because qualified candidates can be sought out easier through use of social media. However, in order to personally know the candidate, the recruiter would have to reach out via a personal encounter or telephone call.
Another positive way social networking can be used is to keep people updated about the activities of their friends. Mark Zuckerberg created the "News Feed" on Facebook to make it easier and quicker for people to see what their friends are up to ("Brave New World of Digital Intimacy" Thompson). Not only are Facebook users better connected with their friends, they are also exposed to news much quicker and conveniently without having to flip through newspapers or turn on the TV.
A "darker side" of using social media would include cyber-bullying, sexting, and its effects on children's changing relationships. According to New York Times article "Antisocial Networking?" researchers believe kids nowadays are relying less on face-to-face socializing and relying more on the Internet to communicate. Some believe kids lose the emotional aspect of personal encounters which may harm their ability to build trust among their close friends.
These technologies may continue to evolve to become even bigger aspects of our lives. For example, companies may decide to review resumes completely on Linkedin rather than receiving printed versions.
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